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Marketing management / Philip Kotler ... [et al.]

by Kotler, Philip | Keller, Kevin Lane | Hassan, Salah | Baalbaki, Imad | Shamma, Hamed.

Edition: Arab world ed.Material type: book Book Publisher: Harlow : Pearson Education, c2012Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.8 KO MA.

Essentials of marketing research : a hands-on orientation Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.

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